Every Barbie Collaboration To Cop Right Now
Barbie-mania is in full swing. Live in your own Barbie Land with these fantastic pink collections
By Amanda Chia -
Apart from being the world’s most famous doll, don’t forget that Barbie herself is a fashion icon.
The first doll made its debut at the American International Toy Fair in New York City on March 9, 1959, in a black-and-white zebra-striped swimsuit and top-knot ponytail. She was marketed as a “teenage fashion model” – kick-starting a decades-long reputation as the ultimate toy fashion doll.
So it is no surprise that in the lead-up to the live-action film’s global premiere, the Barbie marketing machine has churned out a whole host of fashion collaborations and merchandise via lucrative licensing agreements with toy company Mattel.
While many are available only in the United States, there are a handful you can shop in Singapore.
In May, the American brand released an adults and kids collection of pink hues and co-branded logo gear on its website and select Gap stores globally.
This marks the fourth time Gap has partnered Barbie – beginning with its first tie-up in 1995 that produced a red Gap logo outfit for Barbie.
For the movie, this year’s collection includes button-down shirts, tees, skirts, logo hoodies, bags and even pet apparel.
Unfortunately, fans in Singapore can get their hands on only a very limited selection via the brand’s official distributor here, Zalora.
But good news for mums – the pieces are all for toddlers. Dress your child up in a funky pink pair of bike shorts ($28.90) or a sweet and simple tank top ($39.90).
Available at zalora.sg
This article was originally published on Her World.