Charles & Keith's New Global Brand Ambassador Krystal Jung On Her Personal Style
The Korean-American starlet, Krystal Jung, talks her style evolution, shares her styling tips, and working with Charles & Keith
Jung Soo-jung aka Krystal Jung (better known as Krystal) needs no introduction, especially to K-pop and K-drama fans. The former lead vocalist of South Korean girl group F(x) turned actress has shone both on-stage and on-screenâfrom starring in a number of hit K-drama series including The Heirs (2013), Prison Playbook (2018) and Police University (2021) to making her big screen debut with comedy drama More Than Family (2020)âcementing herself as a multi-talented artiste.
Known for her keen sense of fashion, Krystal embodies the modern woman who strives to be the most authentic version of herself. Itâs no wonder that the multi-hyphenate has been appointed as homegrown accessories giant Charles & Keithâs first-ever global brand ambassador.
The ambassadorship kicks off with Krystal fronting the Spring â22 campaign, which highlights the seasonâs key footwear and bags from the Blooming Spring collection (think: fresh floral motifs, delicate pastels and bright splashes of colours). Captured in a dreamy, flower-filled wonderland, the starlet channels cool-girl chic in minimal and polished outfits paired with brightly coloured bags and shoes.
Here Krystal tells us more about fronting the campaign and also shares her personal style tips and preferences.
How do you feel being appointed as global brand ambassador for Charles & Keith? What draws you to the brand?
Itâs an honour to front Charles & Keith as the first ever global brand ambassador. I appreciate the brandâs consistent endeavour to empower women through fashion over its 25-year historyâcreating beautifully crafted collections that feature a wonderful balance between on-trend styles and fashion classics.
Iâm a comfy sneakers and college sweatshirts type of girl, but Iâm getting more interested in dresses, skirts, heels, and jewellery.
Jackets and sweatshirts. I usually start with the coat, bag, or shoes I want to wear on that day, then I match the rest of the outfit.
Given your hectic schedule, how do you maintain a healthy mind, body and complexion? Could you share your self-care and beauty tips?
Whenever I have a day off, I try to relax at home and recharge myself by doing absolutely nothing. I do a bit of stretching at the end of the day, try to have a healthy diet, keep hydrating myself by drinking lots of water and apply moisturisers constantly.
You were a trainee at a very young age. How do you look back at that time of your life and how has it shaped you? What advice would you give your younger self and what are your hopes for the future?
Honestly, I was so busy I really canât remember how I went through all of that. But because of everything that Iâve done then, I am who I am now.  Iâd say, just keep it up; youâre doing great. I just want to balance my work life and personal life, and be happy with my loved ones.
Charles & Keithâs Spring 2022 collection will be available in stores and online from mid-February.
Text: Shermin Ng/Harper's Bazaar