As Hari Raya 2019 approaches in a matter of weeks, it's time to start thinking about what you're going to be wearing to all your festive gatherings. To help you find your new Raya-appropriate look, we've rounded up some of our favourite collections, so all you need to do is scroll and start adding to cart! From mum-and-daughter pieces to separates that you can wear beyond Hari Raya, take a look at some of our fave modest wear collections.
Text: Aaron Kok / Additional reporting: Ho Guo Xiong & Navin Pillay
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Founded by stylish Malaysian entrepreneur and blogger Vivy Yusof (who is also behind premium scarf label dUCk), FashionValet is a multi-label platform to shop for modest fashion. Featuring labels such as Naelofar Hijab and Locka, the retailer sells a range of products such as full traditional Malay outfits, contemporary separates, accessories, shoes and beauty products. Whether you are looking for girly lace outfits, pastel and printed ensembles, or nude dresses and more, the pieces offered here are always elegant and tasteful. Plus, you can shop for your man and children too, if you so fancy. We like the Larney Montana wrap kurung in beige and Rico Rinaldi Maryam printed modern kurung in mustard yellow. Shipping is free for Singapore and FashionValet has a 30-day return policy that allows you to exchange your unwanted purchases for store credits.
Now available at fashionvalet.com.
The Modist is the online destination for fashion-conscious women looking for modest fashion. Log on to the site, and you're presented with a curation of modest styles from luxury, high-end labels including Rosie Assoulin, Sies Marjan and JW Anderson. You can get your entire wardrobe — whether you’re looking for jumpsuits, dresses, bags or shoes — all in one place. The Modist also currently has a Ramadan edit that curates products into different styles from shimmering evening wear to colourful day outfits. Our favourites are the Erdem Clover floral print bow back gown and Safiyaa spotted balloon sleeve chiffon gown.
Now available at themodist.com/en.
The beauty and brains behind this modest fashion label is Malaysian actress, TV presenter, commercial model and fashion entrepreneur, Neelofar. The label started off with abayas and tekelung (praying garments). It has since become a full-fledged modest fashion label and even offers handbags, hijabs and halal perfumes. In 2019, the brand launched mother-daughter jubahs and brought back its highly requested collection of printed abayas, making it easy for enterprising women to shop since everything they’d need can be bought off the website. And the best part is that it offers international shipping so all you have to do cart out, relax and wait for your parcel to arrive—yes, it’s that easy!
Now available at naelofar.com.
Live your best hijabista life with Afrilia’s closet which was founded in Singapore in 2015. The brand describes itself as “vibrant, in-trend and addictive” on its website, and we agree. And it has a unique take on modest fashion—think Instagram fashion meets traditional Malay attire—which is also why it works. From bright floral numbers to pastel jumpsuits to solid ruffled dresses to batik and more, if you’re looking for a traditional meets contemporary outfit, definitely check it out.
Now available at afriliascloset.myshopify.com.