10 Top Kidswear Brands In Singapore, According To A Mum

Apart from the usual baby clothes brands that parents shop from, like Uniqlo or Cotton On Kids, there are more great places to get quality, well-designed clothes for your babies and children in our little red dot.

From soft and breathable cotton to silky smooth bamboo fabrics, and even matching clothes for mommy, daddy and kiddos, these local kidswear brands in Singapore offer plenty of style and comfort.

Whether you’re looking to build a fashionable wardrobe for your little one or searching for suitable clothes that won’t irritate your baby with sensitive skin — find what you’re looking for with the best local kidswear brands below!

Best For Everyday Wardrobe Essentials And Quality Fit

Le Petit Society

Stylish and practical, Le Petit Society has quickly become a popular brand for parents looking for children’s clothing that features soft fabrics and comfortable fits.

Shop baby essentials like 100 per cent GOTS-certified organic cotton sleepsuits for newborn babies and toddlers up to 24 months, and more clothes for children up to 15 years old. 

I’ve really loved some of their rompers I got for my baby. The fit was absolutely perfect and did not get bunched up around his upper thighs, unlike some baby rompers we’ve tried.

For families who love dressing in matching clothes, check out their cute family collections too. Other useful wardrobe additions to consider include swaddles, swimwear, sun hats, and even lunch bags.

How much: From $15

Best For Premium Bamboo, Tencel, And Supima Cotton Apparel

Elly Milley

A home-grown brand created with Singapore’s tropical climate in mind, you can find a variety of apparel ranging from onesies to coordinated outfits at Elly Milley. 

Made with soft, breathable and eco-friendly materials such as bamboo, Tencel, and Supima cotton, Elly Milley’s pieces are lightweight and wearable — even for kids with sensitive skin. Plus, it’s good for the planet too. 

The brand has clothes for children aged newborn to ten years old, and has other products such as pillows and blankets made with their signature Air Bamboo fabric.

How much: From $21

Best For Newborns And Babies With Delicate Skin

Raph & Remy

One thing I really like about Raph & Remy is how soft, thin and breathable the fabric is. I’ve found myself reaching for their onesies whenever it’s a particularly hot and sunny day in Singapore, so my baby can stay cool and comfortable.

They specialise in eco-friendly and hypoallergenic soft bamboo fabric that’s soothing and non-irritating for delicate baby skin. Their designs are simple and chic without fussy patterns, perfect for parents who prefer a cleaner aesthetic.

A really great brand catering to newborns, babies and children up to five years old, choose from a selection of onesies, zip suits, dresses, t-shirts and more in different colours and styles.

How much: From $19.90

Best For Affordable And Comfortable Basics

Simply Life

Simply Life has been around since 2012 with an impressive catalogue of products geared towards children ranging from newborns to primary schoolers.

Look out for children’s undies made of soft bamboo fabrics, and pyjamas and everyday clothes made of smooth Tencel Modal fabrics - the brand is a good place to start if you’re looking to build your child’s wardrobe with quality basics. 

It’s also priced pretty reasonably, giving you more bang for your buck.

How much: From $10.40

Best For Trendy Kidswear And Coordinated Outfits

Little Kooma

For parents looking to transform their kiddies into little fashionistas, check out Little Kooma — a Singapore-based online boutique offering trendy kidswear and accessories for babies and children up to 12 years old. 

Here, you can pick from a curated collection including pastel colours, neutral shades, as well as coordinated sets to help your little star look effortlessly put together. 

PS: They’re quite popular for their Chinese New Year-themed baby outfits too!

How much: From $14.90

Best For Comfortable And Effortless Kidswear Designs

Our Mini Nature

As a new mum myself, it’s been a journey learning how to put my baby’s wardrobe together as he grows. Our Mini Nature has been a fun place to shop for soft, cosy and easy-to-wear pieces.

A spin-off of homegrown fashion brand Our Second Nature, expect to browse similar earthy tones and minimalistic silhouettes here — available for children aged 18 months to 10 years old.

For mummies and daddies who like to match, the capsule brand also carries selected pieces that match the parent brand’s apparel. 

How much: From $35

Best For Sustainable Apparel And Matching Family Outfits

Mimi Mono

With Mimi Mono, everyone gets to join in on the fun of dressing up. 

Offering matching apparel featuring vibrant, art-inspired pieces for the whole family, each design in the collection is crafted to spark curious minds and creativity. 

The brand also prides itself on offering sustainable, toxic-free and plastic-free products made with natural fabrics such as ethically sourced and eco-friendly 100% organic cotton and Ecovera. 

Good for children from newborns to 12 years old, parents can shop with ease of mind here, especially if your little one has delicate skin. In fact, even its packaging is crafted with biodegradable cornstarch and recycled cardboard. 

How much: From $29

Best For Unique Reversible Clothing

Maison Q

For babies aged six months old to children aged 16 years old, Maison Q is an interesting boutique brand that specialises in unique reversible clothing. You’re essentially buying two for the price of one when you shop here.

All of their fabrics come from Oeko-Tex certified factories so they’re free of harmful substances and safe for your kiddos.

Browse through the range of baby onesies or dresses, T-shirts and shorts for older children - there’s a decent line-up of stylish options to discover. There are reversible baby blankets and really gorgeous fairy tulle dresses available too!

How much: From $52

Best For Sustainable Kidswear And Special Occasion Outfits

Sea Apple

Sea Apple is best known for being a clothing brand for kids that focuses on sustainability, comfort and original prints. They work with sustainable fabrics like GOTS organic cotton and recycled fibres to provide safer clothing options for children.

With an array of beautifully designed apparel perfect for children ages 3 months to 14 years old, they even have a Sea Apple Occasion range for both babies and older kids where you’ll find unique garments great for special occasions.

Matching family outfits are also available for memorable family events!

How much: From $21.45

Best For Fun Singapore And Disney-Inspired Prints

The Elly Store

This children’s boutique utilises soft and breathable fabrics “that can handle messy meals and playground tumbles”. Shop their designs for newborns up to tweens aged 14 years old, featuring uniquely Singaporean and Disney-inspired prints.

If your child loves character clothing, you’re also able to shop by character here, choosing between Mickey and Friends, Disney princesses, Zootopia, Stitch and Winnie the Pooh.

Beyond the usual everyday clothes, swimwear and occasion wear are available for purchase too.

How much: From $19.60

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