Love, Bonito And Barbie Join Forces For A Good Cause
Love, Bonito links up with every girl's favourite childhood icon, Barbie to empower women and show support for non-profit organisations
For the launch of its social impact arm, LBCreate, home-grown fashion brand Love, Bonito has teamed up with the world’s most famous doll.
The dedicated programme will see Love, Bonito partnering with an organisation each year to advance the future-proofing of women in society and at the workplace, as well as to address health and wellness issues and women’s rights.
For the launch, Love, Bonito collaborated with global toy brand Mattel to offer a limited-edition collection of four Barbies for Southeast Asia (pictured in the gallery below). Aiming to inspire young girls and women to believe in themselves, the brand worked closely with Barbie to curate four body types – Petite, Curvy, Original and Small Bust.
The Love, Bonito x Barbie T-shirt was designed exclusively for the collaboration.
Each doll comes with Barbie-sized apparel based on Love, Bonito’s The Staples collection.
They are available with a purchase of the Love, Bonito x Barbie T-shirt ($29.90) with a minimum spend of $150 in a single online order.
To kick-start LBCreate, Love, Bonito has partnered with literacy-focused non-profit organisation Room to Read to fund the education of 100 girls in low-income communities in Asia for a year.
For more information, visit Love, Bonito’s website
Text: Amanda Chai/FEMALE