Baju Raya: Where To Get Stylish Baju Kurung & Modest Wear

Hari Raya (Mar 31, 2025) is less than two months away. If you haven't had the time to get your outfit and/or your family’s ready, don't panic because we have compiled a list of fashion brands with modest wear selections – some even have Raya collections – so you can shortlist those that catch your fancy.

While most of the brands are available in Singapore or ship within Singapore, there are those that ship from Malaysia or Indonesia, so be sure to order those earlier to get your outfits in time for the end of March!

1. Zalia, Lubna and Zalora

Zalia is online fashion retailer Zalora's in-house ethnic wear line that melds luxe designs with modern sophistication. The collection boasts a variety of designs, from simple to bedazzled, at affordable prices. If you prefer a more traditional look, consider Lubna, which is also one of Zalora's brands. Lubna also has Homme and Kids (and even cat!) ranges, so you might be able to find something for your whole family!

Zalora also carries a repertoire of modestwear brands, including Indonesian labels, Ria Atelier and Embara, and Malaysian label, FM by Fuzana Mokhtaza. Additionally, there will also be exclusive pieces from popular Malaysian designers Neelofa, founder of Naelofar, and Tom Abang Saufi.

Shop Zalia and Lubna collections at the Zalora website.

2. Aliaanggun

If you're gunning for elegance, look no further than this family business founded by a mother-daughter duo who turns out traditional outfits with a modern edge. Fluid lines combine with pastel shades and intricate patterns for understated elegance.

It has an extensive range of pretty dresses that make for not only Raya outfits, but also occasion wear. Planning to wear matching outfits with your sisters, but need to colour match with the hubby and kids? Most of the pieces come in a few colours, so you and your sisters can pick a colour each, then colour match with your families!

Alia is at #01-14/15 Golden Landmark, 390 Victoria Street, Singapore 188061, and 75 Arab Street. Shop here.

3. Simply Rays

Simply Rays is a homegrown Muslim-owned fashion label that offers baju raya (Hari Raya clothes) for everyone from toddlers to adults, making shopping easier for families who want to wear matching outfits. It puts a contemporary twist on traditional Malay ethnic wear, featuring a range of textures, colourful prints, and styles, giving everyone the option to choose what suits them best.

It has started pre-orders for the Raysraya 2025 collection, so head to the website to see the designs. If you prefer to try them on, wait till the collection hits the physical store! There are also girls' and boys' sizes, so bring your whole family down to the store, so your kids can also help to choose the family outfit.

Shop the collection on its website or at the store at #01-60/61 Golden Landmark.

4. Naelofar

Naelofar, helmed by popular Malaysian actress and TV presenter Neelofa, also ships to Singapore. Although the entrepreneur has launched several brands, her modest wear label, Naelofar, remains the most coveted. Get into the festive spirit with her Pulang (A Journey Home) collection, which celebrates the warmth, love, and unity found within the heart of home, wherever it may be. From a simple baju kurung to a blouse-with-skirt combo, the label has a range of styles for you to choose from.

Shop the collection on its website.

5. Adrianna Yariqa

Adrianna Yariqa, a modest fashion brand founded in Singapore, reimagines traditional Malay garments with a modern twist. With a design aesthetic rooted in simplicity and comfort, the brand delivers effortlessly stylish pieces with impeccable flair.

The 2025 Lebaran collection takes us back in time with lace kurung and baju kurung pahang. The latter comes with intricate embroidery details, and a hidden zipper for nursing mummies. It also has a collection of menswear and kidswear, which makes coordinating family outfits easier.

Shop the collection on its website.

6. Ozel

If you’re looking for something that encompasses the best of traditional and contemporary design aesthetics, Ozel is one to watch. It’s a local modest fashion brand that focuses exclusively on batik — an Indonesian technique of wax-resist dyeing. Pieces from its collections offer modern takes on batik and the kebaya for kids and adults. Its Raya 2025 collection is not out yet, so you might want to check back closer to Hari Raya. It also does custom orders, but do check if they are still taking orders for the Raya period since it's less than two months to Hari Raya! Pieces from its Raya 2024 collection are still available on the website.

Ozel is at #03-20 Golden Landmark Shopping Centre, 390 Victoria St, Singapore 188061. Shop the collection on their website.

7. Natalie La Bella

Looking for Hari Raya outfits that combines traditional with modern vibes? You'd love the pieces from Natalie La Bella! The brand marries the traditional desjgns that we grew up with (think scallop lace) with modern styles. They dropped their Eid collection early February, and some of the designs come in girls' sizes, so you can wear matching outfits with your little ones! We especially love the Puspita Kurung Sulam Set, which comes with the familiar embroidery trimmings we used to wear as kids and teenagers. They also have a physical store

Shop the collection on their website.

8. Naayela

If you're a plus-size lady and can't seem to find nice Raya outfits, look no further than Naayela. This local label offers flowy dresses that are not only pretty, but also comfortable to wear. The Eid collection includes the Kemboja dress, a long one-piece that comes with a lace outer. If you prefer the traditional baju kurung, you'd like the Melur, which comes in the Pahang style, and is paired with a chequered bottom. Some designs are available in sizes up to 3XL.

Shop the collection on their website or TikTok Shop.

9. Butik Cinta

Prefer to get your Raya outfit from a physical store where you can try on the pieces? Head to Butik Cinta at Joo Chiat Complex. They boast a range of designs, from printed kurung sets to ethereal dresses that will turn heads. We especially love the Samara dress, which looks like a midi kebaya, with tulle skirt trimmings. Pick the pink for feminine vibes, or black for a classic look. If you find going to the store a hassle, you'd be happy to know that they also stock the items on their TikTok Shop page!

Butik Cinta is at #03-1033 Joo Chiat Complex. The pieces are also available on their TikTok Shop.

10. Seventy Odd Branches

Your vibes are dreamy and whimsical, and you have problems finding something that matches your aesthetics. Say no more, for this local brand got you.  From organza two-piece sets to dainty pastel prints, this brand is for the ladies who have their own style, and stick to it regardless of the occasion. The brand also has casual pieces that are work-appropriate, so be sure to check those out too while shopping for your Raya outfits!

Shop the pieces on their website.

11. Naezily

The kaftans from Naezily can be described in two words: simple and fuss-free. Their kaftans are so popular that they recently launched a double ribbon version, an upgrade from the single ribbon. Like its name, the former is affixed with two ribbon details on the chest area, perfect for those who are into the coquette trend from the 2000s that has made a comeback. The kaftan even comes with a zipper at the front, making it convenient for breastfeeding mums. Their Raya 2025 collection hasn't dropped, so you might want to check the website closer to Hari Raya. They had a collaboration with Taufik Batisah last year, so they had menswear as part of the collection. We don't know if the collab will happen again, but even if it doesn't, pieces from the last collection are still available online.

Shop the collection on their website.

12. Ilaila

You cannot forget the weekend visitings when it comes to shopping for Raya clothes. Of course, there is nothing wrong with repeating outfits, whether from the first day or previous years, but if you're in the market for new outfits that you can wear beyond Raya, Ilaila. Their casual collection boasts two-piece coordinates that look perfect for Raya and the office with its simple style. They haven’t dropped their Raya collection, but the dress from last year's Eid collection is still available from their website!

Shop the pieces on their website.

13. Hanya

Malaysian brand Hanya has launched their Eid collection, and we want to own every outfit in the range. The brand takes traditional meets modernity seriously, evident from their pieces: the Poppi Kurung Set gives fresh, modern vibes with the pleated fabric, frilled sleeves and cinched waist detail, while the Rhea Kurung Set reminds us of what blazers would look like if it got a traditional update. If twinning with your girl is high on your priority list, go for the Naya Kurung Set, which comes in kids' version. The brand ships to Singapore.

Shop the collection on their website. 

14. Kartini's Label

When it comes to Indonesian traditional clothing, you might be more familiar with their lace kebaya and batik skirts, but did you know that viscose batik and tulle outerwear are the current trend? In fact, viscose batik became popular last year in Singapore and Malaysia. According to a shop owner we spoke with in Jakarta recently, the tulle outerwear look is popular right now. Want to get on the trend but can't afford the time to head to Indonesia to shop? Good news, this label has a Shopee Singapore store, so you can get the pieces you love without leaving the country!

Shop the collection on their Shopee store. 

ASOS Design

ASOS Design is the fashion-forward in-house label of UK online retailer ASOS. Known for its extensive collection of stylish pieces, ASOS Design brings to the table its distinctive and chic take on modest wear. While not a Raya-themed collection, you’ll find plenty of pieces that mix contemporary style and practicality in a mix of prints and fabrics, from elegant, flowing dresses, tailored suits and elevated separates worthy of a celebration. Use the filters to select Long Sleeves to see more modest options.

Shop the ASOS Design collection at the ASOS website.

This article was originally published on March 25, 2023, and updated on Feb 18, 2025.

All the items are independently selected by our editorial team. If you buy something through our retail links, we may earn an affiliate commission. But we only recommend products we love. Promise.