Calling All Sneakerheads — Sneaker Con SEA Is Back This February

Sneakers aren’t just comfy footwear — they’re a style statement for everyone in the family, from toddlers to grown-ups. And for sneaker enthusiasts in the fam — be it you, your hubby or your sneaker-obsessed tweens or teens, now’s your chance to upgrade your shoe rotation, because Sneaker Con SEA is back on our shores!

Following the success of its debut in 2023, the regional edition of the premier sneaker event is making its highly anticipated return this February.

From Feb 22 to 23, 2025, Sneaker Con SEA takes over the Marina Bay Sands Convention Centre (Halls E & F) with over 200 vendors under one roof. Expect a curated lineup of rare, limited-edition, and highly coveted exclusives, along with the latest streetwear, accessories, and apparel. Whether you’re hunting for exclusive drops for yourself or your spouse, or fresh kicks for your youngsters, this is the place to be.

Psst! Scroll below to see how you can win FREE tickets!

But that's not all — head to the Trading Pit, where you can flip, swap, or trade your top kicks, apparel, accessories, and more with fellow sneakerheads, resellers, and streetwear enthusiasts. Plus, there’s a team of experts on hand to authenticate your deals, so you can trade in confidence.

Shoe shopping and swapping aside, there are other on-site activities, like Sneaker Con's signature 40 for 40 Game Show, where chosen participants stand a chance to win free shoes, apparel, or other merch from a pool of 40 mystery prizes.

If you’re bringing the kiddos along, they’ll love the built-in skate park, whether to watch others in action or burn off some energy and soak up the lively atmosphere. Bonus: kids under the age of four enter for free when accompanied by a paying adult!

Plus, spot some of the biggest names in the sneakerscape, including Steven Smith, the creative genius behind iconic designs for New Balance and Yeezy, and considered the 'godfather of dad shoes'. Joining him is Singapore’s own Mark Ong of SBTG, celebrated for his unique custom designs. Don’t miss their exclusive panel discussion, where they’ll dive into sneaker culture, innovative design, and what’s next for the industry.

Singapore Press Holdings, Sneaker Con SEA’s official media partner, will also be part of the event.

Want to snag FREE tickets to Sneaker Con? We’re giving away 5 pairs of tickets – so you and a friend can attend together! Head to our Instagram page to take part:

Tickets for Sneaker Con SEA start from $35 for one-day general admission to $100 for an all-day premium ticket that includes early entry and limited-edition merchandise. For more information, visit the official website.