8 Thai Fashion Labels To Shop, According To A Thai Style Influencer

Located in Ari, HIDE is a multi-label store retailing many famous edgy, unique and affordable unisex fashion brands. These include Virgin X, I Am Water and their very own in-house brand, H . BY H I D E. The store is owned by a friendly couple, Tao and Fang, and I love how they present the clothes in their store as if they were from their own collection. The charm of the atmosphere, the well-curated garments and the owners’ warmth will make you stay longer beyond your shopping trip.

Blulagoon Store can be found on the second floor of Lido Connect in Siam Square. This cute little joint believes in slow fashion and creating a loving community for the environment. You can easily identify the storefront from its vibrant blue facade and once you go inside, you’ll feel like you’re in a small beachside souvenir shop with sounds of the ocean. Blulagoon carries swimwear brands like The Apple Buns, which makes swimsuits from recycled fabric, and Try by Yorata. There are also lifestyle brands such as Notep Store and Issarapap. With too many handmade accessories, vintage clothing pieces and cute knitted tops to count, do make sure to make a stop here before your next beach getaway.

Mitr is best known for its resort-wear. Everywhere I go on vacation, I’ll always see their creations on the women around me – that’s how well-known they are. They’re famous for their use of organic cotton and flattering cutting, but I especially like how they also mix feminine details with bold patterns. Plus, the brand recently launched their upcycling project Kalyana By Mitr, transforming fabric waste from their main brand into fun crafts. They do global shipping, but if you ever come here, do stop by the main store on the very first floor of Siam Paragon.

Whenever I carry a Muunsan bag, I’m bound to get asked about it. If you like decent craftsmanship like I do, don’t miss out on this lifestyle brand. They constantly evolve and experiment with new designs that they combine with exquisite craftsmanship by the finest artisans. Plus, the products are sustainably made to avoid wastage. I admire the owners, Soam and Sun, for their creative ability to create refreshing designs. You can check out their handbags, home decorations and more on their website.

Despite using selected deadstock cotton, Lick And Promise still manages to make irresistibly exciting clothing. It’s a fun, outgoing brand perfect for dinner parties, and rest assured you’ll manage to look eccentric and stand out in any of their pieces. You can either find them on their website or at HIDE.Selected.

Pennyy Pincher is a womenswear brand that creates a sense of artistic femininity with minimal silhouettes. They experiment with male and female silhouettes to produce an inspiring and harmonious collection. I love matching their pieces with oversized jeans and a belt for a bold semi-formal look. I invite you to try them on to realise how well thought-out their clothing line is. Check out their pieces at HIDE.Selected, or shop their latest pieces on their website.

For a well-curated selection of chic formal wear, look no further than VirginX. The brand has successfully influenced Thai women to style more blazers and work pants into their daily outfits. Even Blackpink’s Lisa has worn their Bronze pants, so I reckon that VirginX is basically the brand of choice for women in the workforce right now. The quality is also exceptional for a ready-to-wear brand. Every woman needs a good blazer in their closet, so what are you waiting for? Visit their website and HIDE.Selected for more info.

Last but certainly not least, Plain Jayne was created by yours truly. (Contrary to popular belief, the name doesn’t come from from the famous A$AP Ferg song.) Our goal is to represent every woman, and we believe that all of us are plain Jaynes at heart, cut from the same cloth, treading down our own individual paths. As a result, we try to subvert stereotypes by encouraging women to be more comfortable in their skin. We customise certain products with our tailors so that you’re able to get quality, neat clothing that complements your body whatever size you may be. Check us out on our website and try our clothes on at HIDE.Selected or Blulagoon.

This article was originally published on Harper's Bazaar Singapore.