5 Reasons Why We Love Lerine Yeo AKA S-Hook ZehZeh
Meet Lerine Yeo, the lady who has gone viral for her funny Facebook livestreams. Here are some reasons why we love the S-hook ZehZeh!
By Juliet Suen -
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Those who run retail businesses exclusively online will totally understand the struggle of trying to promote their products and sell off as much as possible. It ain't fun, and it sure isn't easy. Since the online shopping scene is so saturated, finding something unique about your brand, whether it be quirky advertising or niche products, is important if you want to see some dough rolling in. The person who has mastered this is Lerine Yeo, who has found a unique way to advertise their products.
Lerine, now more popularly known as the S-hook ZehZeh, the woman who has gone viral for her insanely funny Facebook livestream to promote new products available on her Facebook page, Misshopper Boutique. Some of her viewers took screen-recordings of her livestreams and re-uploaded them, the livestream with the S-hook shirt garnering 2.1m views on Facebook. SGAG, a content-producing platform specialising in memes, caught wind of this and uploaded the videos to their social media platforms too. Mothership also wrote articles about it.
Because of all the hype surrounding her, it caught the attention of local celebrity Mark Lee and she has apparently recently signed a two-year contract with Mark’s artiste management company.
What makes this mini Internet celebrity so lovable? Here are some reasons why we love the S-hook ZehZeh Lerine!
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#1 She is absolutely hilarious
If you haven't watched the livestreams that went viral, we highly suggest that you do because it is probably the smoothest (and funniest) sales pitch you will ever see.
Hokkien humour is widely understood and often used here. It sounds harsh and vulgar, but it is hilarious when used in the right place at the right time. And Lerine has nailed it on the head, without being too explicit or raunchy.
"You can hook your kuey png la wanton mee la whatever, you can hook ok?"
Who wouldn't want a shirt that can do all that?
"Don’t see this plain plain 9 kor ($9) top no use, don’t see it buay chio. Can see?"
And only $9? What a steal.
Many also find her funny because she relates to her customers as a heartlander by using familiar terms such as Panadol pink, 7pm sky colour or Comfort taxi blue to describe colour. Even the situations or scenarios that she gives to explain the function of the item is something relatable, like struggling to tap your ez-link card when your hands are full of other stuff.
Lerine has been hustling ever since she was young. When she wanted something, she would work for the money to get it. She picked up sales techniques through her experience of working at more than 10 stalls in Bugis Village and her confidence grew over time. Even after she got married at 21, she continued renting spots at flea markets or pushcarts at shopping malls to sell things during the weekend.
She eventually quit her weekday office job to focus on her online boutique when orders became too much to handle. Her longest live-streaming session lasted for eight hours, from 8pm to 4am, because customers were keen to view more items.
Now that's what we call dedication and we wish her all the best in her business!