Black Friday Sale Singapore 2025: Best Amazon Deals for Mum & Baby

The countdown to the Black Friday sales in Singapore has officially begun, and Amazon is leading the charge with discounts every parent will want to click on. 

If you missed the 11.11 rush, here’s your second chance to stock up on essentials, upgrade your baby gear and sneak a little something into the cart for yourself (we won’t tell). 

From Owalas for kids and baby bassinets to breast pumps and a few well-deserved skincare treats for mum, we’ve combed through Amazon’s thousands of markdowns to find the best Black Friday bargains that make parenting easier, cleaner and just a little more fun.

P.S/ Everything featured is at least up to 40% off! 

Amazon Singapore’s Black Friday sale highlights

From thoughtful gifts to everyday must-haves, Amazon Singapore’s Black Friday sale is set to deliver serious savings across every category. 

• Save up to 40% off Sennheiser headphones, audiophiles, earbuds and more
• Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly and more
• Save up to 40% off on Pigeon, and an additional 15% off when you purchase any 3 or more products
• Save up to 40% off Dyson
• Save up to 30% off on Lego Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected Lego sets)
• Save up to 30% off Beauty of Joseon
• Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive SG-branded WFM tote bag for free

From Nov 20 to Dec 1, 2025 new offers will drop on Amazon daily — so pace yourself, it’s going to be a glorious shopping marathon.

Shop Amazon Black Friday sale

Amazon Black Friday sale: Editor’s picks

1. Lightweight, non-greasy sun protection: Beauty of Joseon Matte Sun Stick SPF 50 PA++++, $14.70 (49% off)

2. Spill-proof, kid-friendly hydration: Owala Kids Insulation Stainless Steel Tumbler, $17.07 (40% off)

3. Ultra-gentle, premium baby diapers: Skinature by Drypers, $12.96 (42% off)

4. Dermatologist-loved micellar cleanser: Bioderma Sensibio H20, $14.15 (67% off)

5. One-step, mess-free laundry cleaning: Dettol Propod All-in-One Laundry Capsule 56s, $18.75 (48% off)

6. Nourishing, sensitive-skin baby moisturiser: CeraVe Baby Cream, $9.89 (42% off)

Amazon Black Friday sale: Baby carriers and other gear

Portable 3-in-1 Convertible Newborn Baby Bassinet

$199 $399 50% off

This bassinet is the sidekick every tired mum needs. The alloy frame is strong enough to survive daily dragging from room to room yet light enough to carry with one hand. The dual mesh windows give airflow without that “baby on display” look. Use it as a mobile bed, co-sleeper or rocker and enjoy the five-minute tool-free setup that feels like a tiny parenting win.

Manduca First HempCotton Baby Carrier

$99.90 $217.89 54% off

Parents rave about the Manduca because it does the impossible: keeps your baby comfy, in an ergonomic position, and quiet long enough for you to drink half a coffee. It holds little ones from 3.5kg to 20kg, and the hemp-organic cotton blend feels soft but sturdy enough for all the wiggling, squirming and sudden acrobatics your baby performs. With front, back and side carry options plus an extendable panel, it grows right along with your clingy little koala.

Fisher-price Hello & Kitty Baby Gym Playset

$85.40 $149.90 43% off

This adorable Hello Kitty gym turns tummy time into actual fun. The soft playmat comes with five sensory toys including a teether, rattle, mirror and a plush Hello Kitty that babies you adore. It even plays a 20-minute melody so you can sneak a cuppa while they kick, grab and stare at everything with awe.

Skip Hop Baby Grab and Go Insulated Double Bottle Storage Bag

$17.47 $29.90 42% off

This insulated bottle bag is a tiny hero for outings. It keeps milk, snacks and sippy cups chilled or warm for hours, and slides neatly into any stroller or diaper bag. Perfect for mums with toddlers because nothing ruins a day faster than milk at the wrong temperature and a hangry child.

Large Capacity Diaper Backpack with Stroller Clips

$43.07 $65.00 34% off

This diaper bag is for parents who swear they’re “packing light” and still walk out the door looking like they’re emigrating. The water-resistant nylon survives spills, rain and suspicious toddler fluids, while the anti-theft back zip guards the only valuables you have left. It weighs just 680g but somehow fits bottles, snacks, wipes and the 10 random things you never know when you’ll need.

Amazon Black Friday sale: Baby essentials

Philips Avent Premium Bottle Steam Steriliser & Dryer

$126.35 $243.46 48% off

This hardworking steriliser takes bottle cleaning off your mental load. It steam-sterilises, then blasts everything with filtered air so bottles come out dry and ready to use. The best part is the 24-hour sterile storage, giving you a proper buffer before restarting the whole cleaning cycle… again.

Huggies Platinum Naturemade Tape Diapers

$52.79 $84.50 38% off

These diapers are the definition of “soft but mighty”. Made with 100% natural European fibres and infused with vitamin E, they’re gentle on sensitive skin while skipping the nasty chemicals. The ZeroFeel ultra-thin pad absorbs like a champ, keeping your baby dry for up to 12 hours, which means fewer nighttime wake-ups for everyone.

Anwike Ultra-Light Hands-free Breast Pump

$49.98 $89.99 44% off

Lightweight, discreet and totally hands-free, this 193g breast pump lets mums multitask without the shoulder ache. Quiet enough for late-night pumping and compact enough for the diaper bag, it’s a sanity saver for mums who are always on the move.

Pigeon Softouch Nursing Bottle T-ester 160ml Twin Pack

These bottles are made from innovative T-ester material, as clear as glass but lightweight and durable. Designed to mimic the natural breast, the nipple makes switching between boob and bottle smooth sailing. 

Gaia Sleeptime Bath (500ml)

Gentle, calming and packed with organic lavender and ylang ylang, this soothing bath wash helps little ones wind down before bed. It’s soap-free and dermatologically tested, perfect for sensitive skin (and for parents praying for a peaceful night).

Amazon Black Friday sale: Best baby and toddler toys

Fisher-Price Wood Lift & Reveal Flip Board Toy

This wooden flip board keeps little hands busy and little brains buzzing. With 16 peekaboo doors that reveal colourful animals, toddlers learn new words without even realising it. It’s made from FSC-certified wood with safe, water-based paints, so you can let them explore, flip and squeal in delight with greater peace of mind.

B. toys — B. Symphony Musical Toy Orchestra

If your toddler loves banging on pots, this is the glow-up they need. With 13 instruments and 15 songs, kids can mix and match millions of musical combos while lights teach them how an orchestra works. The sounds are professionally recorded too, so you won’t immediately regret giving them a “music toy”. Well… not as much.

Bruna Washable Beans Collection — Miffy Plush Toy

This ultra-soft Miffy plush is the kind of “chou chou” every little one instantly claims as their lifelong best friend. It’s fully washable, ridiculously huggable and perfect for bedtime snuggles, car rides and being dragged everywhere like a VIP companion.

Melissa & Doug 52 Wooden Alphabet Magnets in a Box

These chunky wooden magnets turn your fridge into an instant learning zone. With 52 uppercase and lowercase letters, kids can practise spelling, letter recognition and “creative” toddler spelling that only they understand. Everything stores neatly in the wooden box, which means fewer pieces stuck under the fridge and more fuss-free educational play for ages three and up.

Crayola Light Up Activity Board

Want to raise a tiny Picasso? This board might just do the trick. Kids can draw, build pictures with the shape clings and watch their creations glow in the dark for extra “wow” factor. It’s great for learning colours, shapes and fine motor skills, and it can be wiped clean easily. A solid gift for curious little artists aged three and up.

Amazon Black Friday sale: Best books for babies and toddlers

Eric Carle’s Very Little Library: Very Lonely Firefly/Very Busy Spider/Very Hungry Caterpillar

$29.61 $66.44 55% off

A tiny library packed with big classics. This set includes The Very Hungry Caterpillar, The Very Busy Spider and The Very Lonely Firefly, giving little ones their first taste of Eric Carle’s iconic art and gentle storytelling. Perfect for bedtime, stroller rides or the 15th re-read your toddler insists on… And yes, you’ll memorise them all.

Melissa & Doug Children’s Book — Poke-A-Dot: Old Macdonald Farm

If your toddler loves pressing every button in sight, this book is their dream come true. Each page has satisfying “pop” dots that build counting and fine motor skills while retelling the Old Macdonald rhyme. It’s durable enough for enthusiastic pokers and noisy enough to keep them busy while you enjoy a rare moment of silence. Sort of.

The Crayons: A Set of Books and Finger Puppets

Crayons with personality? Toddlers eat it up. This adorable set brings the beloved “Crayons” characters to life with mini storybooks and matching finger puppets. It’s great for imaginative play, early storytelling and distracting little ones long enough before they want real ones to doodle on your wall.

Babies Laugh at Tickles: Sound Book with Giant Giggle Button

This cheerful book knows its audience: babies who will react to any funny noise. With bright illustrations and an oversized “giggle” button, it delivers instant entertainment and helps introduce cause-and-effect play. Just be warned: once they discover the button, you’ll be hearing that laughter on repeat all day.

Amazon Black Friday sale: Mum essentials

ECCO Womens Soft 2.0 Leather Trainers

These are the shoes you reach for when mum life has you running everywhere at once. Made from buttery-soft leather with a breathable lining and a cushy, removable inlay sole, they keep your feet happy from school drop-off to supermarket dash. The lightweight sole is flexible and hard-wearing, and this white shoe goes with every outfit.

Philips Brushless DC Motor High-speed Ionic Hair Dryer

$213.75 $299 29% off

This hair dryer dries fast enough to keep up with the school-run panic. The high-speed brushless motor delivers powerful airflow, while smart ThermoShield sensors protect your hair from heat damage. Ionic care keeps frizz under control and boosts shine, and the lightweight body plus auto-clean mode means less effort for smoother, healthier hair in minutes.

SK-II Facial Treatment Essence (230ml)

Sometimes motherhood calls for a moment of luxury. Packed with pitera™ to refine texture and brighten dullness (hello, baby-led schedule), it’s your secret weapon for looking refreshed even when you’ve snoozed for less than five minutes.

TYR Big Mesh Mummy Backpack

This high-capacity mesh backpack is your go-to for swim class, gym drop-offs, and everywhere “mummy needs to carry everything”. With quick-dry venting, roomy compartments, and a built-in water-bottle pocket, it keeps damp gear and chaos in check — so you still look put together while hauling the kids.

Olay Regenerist Retinol24 Max Anti-Aging Night Moisturiser

This Tiktok-viral night cream works while you’re asleep, smoothing fine lines, brightening dark spots and delivering 24-hour hydration without that heavy “night-cream” feel. If motherhood has taken years off your sleep, at least your skin doesn’t have to show it.